Sony Electronics Asia Pacific introduces the latest additions to its industry-leading HD LCD television range. The KLV-52W400A, KLV-46W400A, KLV-40W400A and KLV-32W400A ranging from 52” to 32” feature Sony’s new “Draw the Line” design concept, combining a shimmering Midnight Blue finish with the latest enhancements in HD picture quality to deliver richer, more vibrant images. Powered by Sony’s new BRAVIA Engine 2, the improved, fully digital picture-enhancement engine leverages Sony’s advanced algorithms to portray vibrant, crisp images that remain true-to-life. Also available in the new 52” to 40” BRAVIA W series is Live Colour Creation technology which faithfully reproduces natural and vibrant colours with deep, accurate tones for a realistic viewing experience. The Intelligent Picture feature automatically boosts weak analogue broadcast signals and reduces signal noise to produce crisp images with high clarity. In addition, the new BRAVIA W series features improved connectivity to a wider range of Sony’s home entertainment devices. Known as BRAVIA Sync, it allows for convenient connections to Sony’s Handycam® camcorders as well as home entertainment systems, allowing these devices to sync with each other without the need to manage and use multiple remote controls. With an intuitive one-push play and shutdown feature and the High Definition Multimedia Interface (HDMI), users can now view video and images from a Handycam directly on the BRAVIA W series with BRAVIA Sync. The new Digital Media Port (DMP) incorporated on the BRAVIA W series also allows users to connect portable devices such as Sony’s Walkman® MP3 players, Bluetooth®-enabled Sony Ericsson mobile phones and Apple iPod to the television, enabling users to view and manage albums, playlists, video and music tracks with the BRAVIA W series remote control.
“Sony continues to strengthen our leadership in the Full HD television industry by integrating the most advanced technologies, such as the BRAVIA Engine 2, in this new range of BRAVIA televisions,” says Mr. Hiroshi Kikuchi, General Manager of Display Marketing Group, Sony Electronics Asia Pacific. “In addition to offering exceptional picture quality, Sony has also continued to enhance both sound quality and connectivity options to give our customers an all-encompassing home entertainment experience.”
The advanced S-Force Front Surround system features an improved digital signal processor algorithm, enabling a wider listening area that delivers exceptional virtual surround sound with only the in-built television speakers. The Voice Zoom function also allows users to control speech volume and clarity while maintaining ambient surround sound levels, enhancing the overall video viewing experience.
Sony is consistently engaged in a review of our manufacturing operations and business practices to ensure products are developed in an environmentally responsible manner. With one of the industry’s lowest standby power consumption levels, the new BRAVIA W series also incorporates a Brightness Sensor that detects ambient light and optimizes screen brightness to prevent eye fatigue and conserve power.
The new BRAVIA W series is available in Asia Pacific from March 2008.
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